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Yahoo Bid Books & Magazines Business & Economics Business Business Culture Business Theory
E 18年連続増収を導いた ヤッホーとファンたちとの全仕事2021/7/1 佐藤 潤
        

  • Product Quantity
    : 1
  • Starting Bid
    :209円
  • Highest Bidder
    : kyaja / Rating:320
  • Listing Date
    :2026年01月31日 21時02分
  • Bidding closes on
    :2026年02月01日 20時02分
  • Auction Number
    :j1197991696
  • Condition
    :State it in the description
  • Automatic Extension
    :No
  • Authentication
    :No
  • Early Closing
    :Yes
  • Can I return the product?
    :no
  • Description
  • Q&A ()
  • Cost Estimator
  • Problem Item Response Procedur
Notes
  1. The product location is far from the overseas delivery address (Kanagawa), please pay attention to the Japanese shipping fee
本の状態に悪い点全く無し

商品の説明

出版社からのコメント

 「よなよなエール」「インドの青鬼」「水曜日のネコ」「東京ブラック」「僕ビール君ビール」 ……。長野県・軽井沢を訪れると、こんな名前の缶ビールを駅の売店や街のスーパーでよく見かけます。これらを開発したのが軽井沢町に本社を構える1997年創業の老舗クラフトビールメーカー「ヤッホーブルーイング」。代表製品であるよなよなエールは、全国のスーパーやコンビニなどでも扱っており、一度は目にしたことがあるかもしれません。
この長野発ベンチャーが、実は希有なマーケティング手法で 
売り上げを2021年現在まで18年間連続で伸ばし 続けてきたことをご存じでしょうか。その秘密が、お客様を自社および自社製品のファンと捉え、きめ細やかで、しかも温かみのあるコミュニケーションをとにかく大切にしていることにあります。
「とびきりおいしいビールをつくってくれるし、本当にフレンドリーで友達みたいな存在」。そんな心地よい気持ちにさせてくれるヤッホーの姿勢に夢中になるファンは少なくありません。ひとたびリアルイベントを開くと告知すれば 
約5000人を動員 し、コロナ禍でオンラインイベントを開けば 約1万人が視聴 します。この10年間で開催したファンイベントは、実に約1000回。18年連続増収という業績は、ヤッホーとファンたちとが手を取り合ってよなよなエールを育ててきた結果と言って良いかもしれません。
 
本著は、そんなヤッホーとそのファンたちとの関係をマーケティング視点でひもときます 。どうしてそんなにヤッホーは愛されるのか、逆になぜファンはそんなにヤッホーを愛することができるのか。最後までお読みいただければその理由がお分かりいただけます。きっと、 顧客との関係性に悩む企業マーケター が次の一手を考えるうえでのヒントが見つかるはずです。
もちろん、ヤッホーやよなよなエールの 
ファンのみなさんも必読 です。自分たちが愛し支えてきたこの会社で働くスタッフたちの「ファン愛」あふれる心意気を垣間見ることができるでしょう。

著者について

佐藤潤(さとう じゅん)
1976年、東京都生まれ。2000年、カルチュア・コンビニエンス・クラブ( CCC)に新卒で入社。インターネット事業部にて事業の立ち上げや、インターネット事業部の宣伝に責任者として従事 。12年、ヤッホーブルーイングに中途入社。通販部門、プロモーション部門、ファンベースマーケティング部門の部門長を歴任。19年、ファンとのコミュニケーション施策を設計する「よなよなピースラボ」を立ち上げ、ラボ長に就任。現在に至る。オンラインとオフラインを問わないファンとのコミュニケーション施策のため、CRMの設計やCXデザインを探求する。趣味はピアノで、息子との連弾を楽しむほか、中島みゆき「糸」をもっか練習中。好きなものは、母の出身地である鹿児島県奄美大島の黒糖焼酎「里の曙」や父の出身地である宮城県仙台市の銘菓「ずんだ餅」など。好きなビールは、もちろん「よなよなエール」。
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International Shipping Methods
Proxy bidding and purchasing services are becoming increasingly convenient. However, overseas shopping carries certain risks and issues. To reduce these risks and enhance shopping safety, please be sure to read the following information:

1. International Shipping

   Air Freight: If the item status is not confirmed within two days after the arrival notice, any customer complaints cannot be addressed with the seller.

2. After Receiving the Product

Please confirm and inspect the product as soon as possible to ensure that the product specifications, quantity, accessories, and description are correct

If, unfortunately, there are any issues, you can refer to the following examples on how to report related product problems:
1. Example of missing product information
2. Example of product not matching provided information
3. Example of damaged product information

Important Notes: 1. If the seller is unwilling to ship overseas or is unaware that the product will be shipped overseas, the international shipping cost for returns or exchanges will need to be borne by the member. You may refer to the EMS e-Express fee inquiry from the post office. If it involves alcoholic beverages or items that affect flight safety, the post office cannot be used for shipment, and only DHL can be used to ship back to Japan.
2. During the product complaint handling period, please retain the complete outer packaging of the product (including the shipping label information), and refrain from attempting any repairs or altering the original condition. Any modifications may result in the inability to process the case.

3. After Inspecting the Product

After receiving and inspecting the item, if you have any questions, it is recommended to contact Letao within 2 hours. Here are some reminders:

1. Please do not unpack, use or repair the received item yourself, and be sure to keep the original packaging to facilitate subsequent handling of related matters, so as to avoid changes to the item that may cause the seller to be unwilling to process.

2. You can call customer service, and the customer service will leave a message for you as below. Please provide the following information:
"Hello, we will first help you establish a complaint case for Product ID: _______ .But we need you to 2-3 clear photos of the product issue, including photos of the product problem, product packaging, shipping details slip, and outer box. Send them to service@letao.my and inform us of your desired resolution (failing to provide this may result in an inability to process subsequent matters). After sending the email, notify us in the customer service message. We will confirm with the seller as soon as possible. and if there are any related questions, we will contact you through the customer service message. Thank you for your cooperation."

Please provide:
1. "Product ID"
2. Photo of the "Delivery Note" (if any)
3. Photos of the outer box (including inner and outer packaging)
4. Photos of the product (Please include relevant descriptions to help us confirm with the seller)

Important Notes:
1. Do not include foreign text or other products in the background of the image.
2. Please keep the complete product packaging (including the shipping label information), and refrain from repairing or altering the original condition on your own, as any changes may result in the case being unable to be processed.
3. Please provide the relevant information within 48 hours to avoid missing the golden hour for reflection and causing situations that cannot be handled.
4. Due to 99% of Japanese sellers being unwilling or unaware of shipping goods overseas, if a seller is willing to handle the issue, the goods must be sent back to Japan, and the international shipping costs incurred must be borne by the member. Letao will use postal EMS international express to send the goods back to Japan.
5. As the goods are purchased from overseas, it may take approximately one to two weeks to complete the relevant processing procedures when issues arise with the goods. Please be reminded that you can inquire about the approximate cost through the EMS service at the post office.

4. FAQ

1. Issue of Authenticity: If antique or branded goods are found to be counterfeit upon receipt, clear photos showing the differences between the genuine product and the imitation must be provided as evidence. If unable to provide relevant proof, assistance can be sought to find a third-party reputable organization for a premium authentication service .
2. Leaking Iron Teapot: If an antique iron teapot is leaking, please take clear photos of the leaking area and provide them.
3. Transport Damage: If the goods are damaged during international shipping (to the pickup point), you need to provide photos of the outer packaging of the parcel and clear photos of the damaged goods' outer packaging.

※ Note: Photos provided to sellers should not contain any foreign-related information.
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    Product name: E 18年連続増収を導いた ヤッホーとファンたちとの全仕事2021/7/1 佐藤 潤
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