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E 「言葉にできる」は武器になる。2016/8/1 梅田 悟司
        

  • Product Quantity
    : 1
  • Starting Bid
    :319円
  • Highest Bidder
    : abo******** / Rating:344
  • Listing Date
    :2026年04月04日 20時00分
  • Bidding closes on
    :2026年04月05日 20時00分
  • Auction Number
    :l1220752976
  • Condition
    :State it in the description
  • Automatic Extension
    :No
  • Authentication
    :No
  • Early Closing
    :Yes
  • Can I return the product?
    :no
  • Description
  • Q&A ()
  • Cost Estimator
  • Problem Item Response Procedur
Notes
  1. The ink is liquid and cannot be shipped internationally, please be aware before placing a bid.
  2. The product location is far from the overseas delivery address (Kanagawa), please pay attention to the Japanese shipping fee
定価1650円
本の状態に悪い点全く無し

商品の説明

メディア掲載レビューほか

コピーライターのシンプルすぎる仕事術がヒットして10万部
誰もが知っている数々の宣伝文句を生み出した人気コピーライター。そんな著者が、言葉に取り組む自分の仕事術を開陳した本と聞けば、奇抜な内容を想像するのでは。その予測はいい意味で大きく裏切られる。
「コピーライターというと言葉で遊ぶ、われわれとは違う発想で言葉を生み出す仕事という印象をお持ちの方も多いかもしれません。しかし梅田さんの作るコピーは、〈世界は誰かの仕事でできている。〉〈この国を、支えるひとを支えたい。〉といった、日常的な言葉を組み合わせたものばかりなんです。だから本書もあくまで、彼が普段の仕事でやっていることを形にしました」(担当編集者の網野一憲さん)
その仕事術は、〈「内なる言葉」と向き合う〉〈正しく考えを深める〉〈自分との会議時間を確保する〉など、シンプルなものばかり。だが、日々の暮らしで実践し続けることで、生きる姿勢が根本から変わる。本書はそんな骨太な内容を伝えている。
「著者は本書と似た内容の本は今後絶対に書かないと言っています。それくらい、すべてを注ぎ込んで書いてくれた本です」(網野さん)
ヒットのきっかけは、発売前見本を手に取った営業部のひとりが惚れ込み、そこから全国の書店員へと熱が伝わったこと。その後も書評を除いて大々的なメディア露出はない。店頭と口コミを中心とした展開でヒットが継続している。まさに〈言葉〉が〈武器〉となって生まれたベストセラーだ。
評者:前田 久
(週刊文春 2017.3.9号掲載)

著者について

梅田 悟司
コピーライター。武蔵野大学アントレプレナーシップ学部教授。
1979年生まれ。大学院在学中にレコード会社を起業後、電通入社。2018 年にインクルージョン・ジャパン株式会社に参画し、ベンチャー支援に従事。2022 年4 月より現職。 主な仕事に、ジョージア「世界は誰かの仕事でできている。」、タウンワーク「バイトするなら、タウンワーク。」、Surface Laptop 4「すべての、あなたに、ちょうどいい。」のコピーライティングや、TBSテレビ「日曜劇場」のコミュニケーション統括など。
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4. Due to 99% of Japanese sellers being unwilling or unaware of shipping goods overseas, if a seller is willing to handle the issue, the goods must be sent back to Japan, and the international shipping costs incurred must be borne by the member. Letao will use postal EMS international express to send the goods back to Japan.
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2. Leaking Iron Teapot: If an antique iron teapot is leaking, please take clear photos of the leaking area and provide them.
3. Transport Damage: If the goods are damaged during international shipping (to the pickup point), you need to provide photos of the outer packaging of the parcel and clear photos of the damaged goods' outer packaging.

※ Note: Photos provided to sellers should not contain any foreign-related information.
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    Product name: E 「言葉にできる」は武器になる。2016/8/1 梅田 悟司
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