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Yahoo Bid Books & Magazines Business & Economics Business Business Culture Business Model
ONE to ONEマネジャー―先駆者たちの実践CRM戦略 美品良書!!
        

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実物画像です。

  • Product Quantity
    : 1
  • Starting Bid
    :200円
  • Highest Bidder
    : / Rating:
  • Listing Date
    :2026年01月12日 15時00分
  • Bidding closes on
    :2026年01月19日 15時00分
  • Auction Number
    :m92381027
  • Condition
    :State it in the description
  • Automatic Extension
    :Yes
  • Authentication
    :No
  • Early Closing
    :Yes
  • Can I return the product?
    :no
  • Description
  • Q&A ()
  • Cost Estimator
  • Problem Item Response Procedur
Notes
  1. The product location is far from the overseas delivery address (Kanagawa), please pay attention to the Japanese shipping fee

日経ビジネス

顧客重視型企業の成功事例集
企業と顧客との間に1対1の関係を築き上げる「脱マスマーケティング戦略」が本書の主題。著者はこれまでに「ワン・トゥ・ワン・マーケティング理論」を解説したシリーズを3冊発刊しており、4冊目となる本書では、理論を実践して成功を収めている企業の事例を集めている。
顧客への個別アプローチは、情報技術(IT)が実現する大きなメリットの1つであり、とりわけ目新しいテーマとは言えない。しかし、著者らが初めてこの理論を発表したのは7年前だという。ブームに便乗した付け焼き刃のマーケティングではなく、組織全体を根底から顧客重視体質に変える手法を提案している。
事例には、アメリカン航空やヒューレット・パッカードなどの大企業だけでなく、ジーンズのリーバイ・ストラウス、高級ニットのフレンチ・ラグズなど理想の「個別対応」を成し遂げた米国企業が数多く登場する。また、「お客様のクローゼットの中まで管理」「販売後のメンテナンスがすべて」など、取り上げた企業が提示する教訓を分かりやすく整理している。
読者の考えを直接電子メールで送信できる「練習問題」付き。

(日経ビジネス2000/7/10号 Copyright日経BP社.All rights reserved.)

出版社/著者からの内容紹介

ONE to ONE理論を実践する企業幹部の、最新・顧客リレーションシップ戦略とは? ヒントにあふれた超実践事例が満載!

内容(「BOOK」データベースより)

情報技術の飛躍的な発展により、今や避けて通れなくなったONE to ONE戦略。しかし、これに何が期待できるかを真に理解している企業は少ない。旧来の企業体質に残る抵抗を克服し、組織内で変革を進めるために、必要なことは何か?目を見張る成功を収めている先駆的ONE to ONEマネジャーたち。そのチャレンジ・スピリットに満ちた戦略のすべてを解き明かす。

内容(「MARC」データベースより)

情報技術の飛躍的な発展により、今や避けて通れなくなったONE to ONE戦略。旧来の企業体質に残る抵抗を克服し、組織内で変革を進めるために必要なことは何か? CRMの最先端を行く迫真事例を紹介。
 

著者略歴 (「BOOK著者紹介情報」より)

ロジャーズ,マーサ
マネジメント・コンサルティング会社Peppers and Rogers Groupのパートナー。デューク大学フクア・ビジネススクール教授。専門は顧客リレーションシップ・マネジメントおよびe-コマース、「ONE to ONEマーケティング」「ONE to ONE企業戦略」の共著者(本データはこの書籍が刊行された当時に掲載されていたものです)
 
 
★2000年初版発行。商品は帯なしですが、美品で良い状態です。
 
 
★送料はクリックポストで185円です。
 
 

★自己紹介欄に取引上の一般的注意事項を記載してありますので、ご覧ください。
 
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1. International Shipping

   Air Freight: If the item status is not confirmed within two days after the arrival notice, any customer complaints cannot be addressed with the seller.

2. After Receiving the Product

Please confirm and inspect the product as soon as possible to ensure that the product specifications, quantity, accessories, and description are correct

If, unfortunately, there are any issues, you can refer to the following examples on how to report related product problems:
1. Example of missing product information
2. Example of product not matching provided information
3. Example of damaged product information

Important Notes: 1. If the seller is unwilling to ship overseas or is unaware that the product will be shipped overseas, the international shipping cost for returns or exchanges will need to be borne by the member. You may refer to the EMS e-Express fee inquiry from the post office. If it involves alcoholic beverages or items that affect flight safety, the post office cannot be used for shipment, and only DHL can be used to ship back to Japan.
2. During the product complaint handling period, please retain the complete outer packaging of the product (including the shipping label information), and refrain from attempting any repairs or altering the original condition. Any modifications may result in the inability to process the case.

3. After Inspecting the Product

After receiving and inspecting the item, if you have any questions, it is recommended to contact Letao within 2 hours. Here are some reminders:

1. Please do not unpack, use or repair the received item yourself, and be sure to keep the original packaging to facilitate subsequent handling of related matters, so as to avoid changes to the item that may cause the seller to be unwilling to process.

2. You can call customer service, and the customer service will leave a message for you as below. Please provide the following information:
"Hello, we will first help you establish a complaint case for Product ID: _______ .But we need you to 2-3 clear photos of the product issue, including photos of the product problem, product packaging, shipping details slip, and outer box. Send them to service@letao.my and inform us of your desired resolution (failing to provide this may result in an inability to process subsequent matters). After sending the email, notify us in the customer service message. We will confirm with the seller as soon as possible. and if there are any related questions, we will contact you through the customer service message. Thank you for your cooperation."

Please provide:
1. "Product ID"
2. Photo of the "Delivery Note" (if any)
3. Photos of the outer box (including inner and outer packaging)
4. Photos of the product (Please include relevant descriptions to help us confirm with the seller)

Important Notes:
1. Do not include foreign text or other products in the background of the image.
2. Please keep the complete product packaging (including the shipping label information), and refrain from repairing or altering the original condition on your own, as any changes may result in the case being unable to be processed.
3. Please provide the relevant information within 48 hours to avoid missing the golden hour for reflection and causing situations that cannot be handled.
4. Due to 99% of Japanese sellers being unwilling or unaware of shipping goods overseas, if a seller is willing to handle the issue, the goods must be sent back to Japan, and the international shipping costs incurred must be borne by the member. Letao will use postal EMS international express to send the goods back to Japan.
5. As the goods are purchased from overseas, it may take approximately one to two weeks to complete the relevant processing procedures when issues arise with the goods. Please be reminded that you can inquire about the approximate cost through the EMS service at the post office.

4. FAQ

1. Issue of Authenticity: If antique or branded goods are found to be counterfeit upon receipt, clear photos showing the differences between the genuine product and the imitation must be provided as evidence. If unable to provide relevant proof, assistance can be sought to find a third-party reputable organization for a premium authentication service .
2. Leaking Iron Teapot: If an antique iron teapot is leaking, please take clear photos of the leaking area and provide them.
3. Transport Damage: If the goods are damaged during international shipping (to the pickup point), you need to provide photos of the outer packaging of the parcel and clear photos of the damaged goods' outer packaging.

※ Note: Photos provided to sellers should not contain any foreign-related information.
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    Product name: ONE to ONEマネジャー―先駆者たちの実践CRM戦略 美品良書!!
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    Customer Service Email: service@letao.my