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 Store 帯に破れ有「中古」「ゆでガエル現象」が会社を潰す マンネリになっていないかマーケティングとマネージメント/中桐有道 単行本2-2
        

  • Product Quantity
    : 1
  • Starting Bid
    :228円
  • Highest Bidder
    : / Rating:
  • Listing Date
    :May 29, 2026 07:46
  • Bidding closes on
    :Jun 05, 2026 07:46
  • Auction Number
    :u1166160329
  • Condition
    :Damaged and stained (specify in description)
  • Automatic Extension
    :No
  • Authentication
    :Yes(Description)
  • Early Closing
    :No
  • Can I return the product?
    :no
  • Description
  • Q&A ()
  • Cost Estimator
  • Problem Item Response Procedur
Notes
  1. The product location is far from the overseas delivery address (Kanagawa), please pay attention to the Japanese shipping fee
【タイトル】

帯に破れ有【中古】「ゆでガエル現象」が会社を潰す マンネリになっていないかマーケティングとマネージメント/中桐有道/工業調査会 2-2

【ISBNコード】9784769350521

【程度】「5段階の評価2です。」帯付き(使用感と破れ有。)

・ページは書込み&線引きありません。

・カバーなどの外観は、中古のため多少の使用感や擦れ、ヨレ、細かな傷がありますが、比較的良好です。

【注意事項】状態等不明な点に関しましては、ご購入前にお気楽にご質問ください。

【内容】
マンネリ化は人や企業を簡単に空しい世界へ誘導する。これが「ゆでガエル現象」だ。この現象を食い止めるには、マーケティングをもう一度見直すことが必要である。鋭い感度と創造力で、マーケティングやマネージメントを実践する方法を追求。

【目次】
第1章 刻々と変化する市場への対応(市場変化への対応/変化を察知することの重要性/変化への感度を極端に落とすマンネリ化/情報、キッカケ〈トリガー〉そして感性/マーケティングは誰がするのか?/市場変化に対する企業戦略への参加/情報をどのように読むか)/第2章 感度と創造力で勝負(マンネリ化を防ぎ、好奇心と感度を上げる手段/創造力の育成/創造力の発揮/感性を磨こう/企業家精神/サンタクロースは本当にいるのか?)/第3章 マーケティングとマネージメント(なぜマーケティングか?/タイムリーなマーケティング/戦略・戦術の開発/ランチェスターの法則/マーケット・セグメンテーション/商品の販路/テレマーケティングの活用/マネージメントとは何か?)/第4章 人材育成と自己育成のすすめ/第5章 管理者への提言/第6章 21世紀ビジネスマンへの提言
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Product Price JPY
Japanese Consumption Tax(10%) JPY

A 10% consumption tax is applied to goods and services in Japan. The price may include the tax or it may be added separately. Please check the price details when ordering.

Note: This is a domestic sales tax applied within Japan.

Japan Local Shipping Fee JPY Japan Local Shipping Fee Reference
Product Weight KG The maximum weight limit is 30 kg
International Shipping Methods
Proxy bidding and purchasing services are becoming increasingly convenient. However, overseas shopping carries certain risks and issues. To reduce these risks and enhance shopping safety, please be sure to read the following information:

1. International Shipping

   Air Freight: If the item status is not confirmed within two days after the arrival notice, any customer complaints cannot be addressed with the seller.

2. After Receiving the Product

Please confirm and inspect the product as soon as possible to ensure that the product specifications, quantity, accessories, and description are correct

If, unfortunately, there are any issues, you can refer to the following examples on how to report related product problems:
1. Example of missing product information
2. Example of product not matching provided information
3. Example of damaged product information

Important Notes: 1. If the seller is unwilling to ship overseas or is unaware that the product will be shipped overseas, the international shipping cost for returns or exchanges will need to be borne by the member. You may refer to the EMS e-Express fee inquiry from the post office. If it involves alcoholic beverages or items that affect flight safety, the post office cannot be used for shipment, and only DHL can be used to ship back to Japan.
2. During the product complaint handling period, please retain the complete outer packaging of the product (including the shipping label information), and refrain from attempting any repairs or altering the original condition. Any modifications may result in the inability to process the case.

3. After Inspecting the Product

After receiving and inspecting the item, if you have any questions, it is recommended to contact Letao within 2 hours. Here are some reminders:

1. Please do not unpack, use or repair the received item yourself, and be sure to keep the original packaging to facilitate subsequent handling of related matters, so as to avoid changes to the item that may cause the seller to be unwilling to process.

2. You can call customer service, and the customer service will leave a message for you as below. Please provide the following information:
"Hello, we will first help you establish a complaint case for Product ID: _______ .But we need you to 2-3 clear photos of the product issue, including photos of the product problem, product packaging, shipping details slip, and outer box. Send them to service@letao.my and inform us of your desired resolution (failing to provide this may result in an inability to process subsequent matters). After sending the email, notify us in the customer service message. We will confirm with the seller as soon as possible. and if there are any related questions, we will contact you through the customer service message. Thank you for your cooperation."

Please provide:
1. "Product ID"
2. Photo of the "Delivery Note" (if any)
3. Photos of the outer box (including inner and outer packaging)
4. Photos of the product (Please include relevant descriptions to help us confirm with the seller)

Important Notes:
1. Do not include foreign text or other products in the background of the image.
2. Please keep the complete product packaging (including the shipping label information), and refrain from repairing or altering the original condition on your own, as any changes may result in the case being unable to be processed.
3. Please provide the relevant information within 48 hours to avoid missing the golden hour for reflection and causing situations that cannot be handled.
4. Due to 99% of Japanese sellers being unwilling or unaware of shipping goods overseas, if a seller is willing to handle the issue, the goods must be sent back to Japan, and the international shipping costs incurred must be borne by the member. Letao will use postal EMS international express to send the goods back to Japan.
5. As the goods are purchased from overseas, it may take approximately one to two weeks to complete the relevant processing procedures when issues arise with the goods. Please be reminded that you can inquire about the approximate cost through the EMS service at the post office.

4. FAQ

1. Issue of Authenticity: If antique or branded goods are found to be counterfeit upon receipt, clear photos showing the differences between the genuine product and the imitation must be provided as evidence. If unable to provide relevant proof, assistance can be sought to find a third-party reputable organization for a premium authentication service .
2. Leaking Iron Teapot: If an antique iron teapot is leaking, please take clear photos of the leaking area and provide them.
3. Transport Damage: If the goods are damaged during international shipping (to the pickup point), you need to provide photos of the outer packaging of the parcel and clear photos of the damaged goods' outer packaging.

※ Note: Photos provided to sellers should not contain any foreign-related information.
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    Product name: 帯に破れ有「中古」「ゆでガエル現象」が会社を潰す マンネリになっていないかマーケティングとマネージメント/中桐有道 単行本2-2
    Notes:
    Customer service hours:
    • Monday to Friday 10:00-18:00
    Customer service hotline:
    Customer Service Email: service@letao.my