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Yahoo Bid Books & Magazines Humanity & Society Management
【中古】現代広告の心理技術101――お客が買わずにいられなくなる心のカラクリとは  
     

  • Product Quantity
    : 1
  • Starting Bid
    :3,807円
  • Highest Bidder
    : / Rating:
  • Listing Date
    :2025年10月24日 20時36分
  • Bidding closes on
    :2025年10月31日 20時36分
  • Auction Number
    :w1192640992
  • Condition
    :Damaged and stained (specify in description)
  • Automatic Extension
    :Yes
  • Authentication
    :Yes(Description)
  • Early Closing
    :Yes
  • Can I return the product?
    :no
  • Description
  • Q&A ()
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商品コード:【DY4904884779】
商品名【中古】現代広告の心理技術101――お客が買わずにいられなくなる心のカラクリとは
商品コードDY4904884779
商品説明

なぜ、商品はとてもいいのに思うように売れないのか?なぜ、売れたウェブサイトやセールスページをマネして作っても同じように売れないのか?なぜ、世の中に広告やコピーライティングの本があふれているのにヒットする広告は少ないのか?売れる広告に隠された真実いい広告、売れてるウェブサイトをマネして作ったにも関わらず思ったほど問い合わせがない。商品がほとんど売れない。なぜ、こんなことが起きるのでしょうか?その原因はほとんどの場合、広告の制作者がある決定的な間違いを犯していることにあります。その間違いとは、広告に隠された本質を見抜けず、売れた広告の見かけのデザインや上辺の文章をマネしてしまっていることです。例えば広告のデザインをマネしてみたり、見出しをマネしてキーワードだけを変えてみたり、商品の写真を入れ替えたりといった具合です。残念なことにこういった広告の上辺の部分をマネしても商品が売れるようにはなりません。実は広告で大事なのはそういった上辺の部分ではありません。どんなに心を揺さぶる文章を書いても、どんなにきれいな写真を撮ってもダメな広告では商品は売れません。もちろん、文章は上手いに越したことはありませんし、写真もきれいに越したことはありません。しかし、事実として下手な文章やそこそこの写真で、売上を上げている広告コピーは世の中にたくさんあります。では売れる広告に隠された秘密とは一体何なのでしょうか?実はネット上の広告にしても、ダイレクトメールにしても、広告で商品を売るときに大事なことは「なぜ、お客がこの商品を買うのか?」という顧客の心理状態を把握することにあります。それを把握せずに売れた広告の上辺だけをマネしても同じように売れるワケがないのです。どういう状況のお客さんにどの広告を見せたのか?どういう理由でそういう文章を書いたのか?なぜ、こういう見出しを使ったのか?といった、顧客の頭の中を把握して状況に応じたアプローチをすることが大事なのです。始めて商品を見た人と何度も商品を見ている人では、人が頭の中で考えることは全く違います。欲しいと思っている人に商品を売るのは簡単です。逆に要らないと思っている人に商品を売ってもそう簡単に売れないでしょう。広告の技術とは文章の良し悪しではなく、顧客の心理を巧みに突いて、どういうタイミ

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    Product name: 【中古】現代広告の心理技術101――お客が買わずにいられなくなる心のカラクリとは
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