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mercari Hobby/Instrument/Art Art, Antiques & Collectibles Collection Railroad Goods & Parts
Japanese cross-border
JR東日本グループ鉷道開業150th JR東日本
Price
6200円
(Tax included)
RM6200
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Brand Name
JR東日本商事
Seller Rating
100% Good(1952) Normal(0) Bad(0)
Condition
Some damage or stains
Shipping
Free shipping to Japan

JR東日本グループ鉷道開業150th JR東日本

1872年10月に新橋と横浜(現在の桜木町)間を結ぶ日本で初めての鉄道が開業してから、今年で150年を迎える。それを記念して、JRグループ6社(JR北海道、JR東日本、JR東海、JR西日本、JR四国、JR九州)は22年4月から「鉄道開業150年キャンペーン」を実施中。掲げたコピーは、「会おう。」。鉄道と人とが今一度出会うきっかけを生むようなコンテンツが展開されている。
「出会いを生む」という鉄道の価値
鉄道開業150年にあたり、JR側ではその前年から「鉄道の歴史を振り返るとともに、鉄道の利用促進につながる企画」(東日本旅客鉄道 マーケティング本部 柴田信幸さん)の検討がなされていた。オリエンを受けた電通zeroのエグゼクティブクリエーティブディレクター 八木義博さんは「“鉄道開業150年”をそのまま掲げてしまうと、内輪の話題でしょ?と思われてしまいかねない。どうしたらこの節目のタイミングを日本中の方々に自分ごととして楽しんでもらえるだろう、という観点からコミュニケーションを考えていきました」と話す。
提案したのは、「会おう。」という言葉を掲げたアイデアだった。「鉄道の価値を改めて考えると、それは単にインフラというだけでなく、人と人や人ともの、人と地域をつなぐことにより、出会いを生んでいることなのだろうなと。そんな存在としての鉄道を人々に意識してもらい、自身の記憶を呼び起こしたり、あるいは新しい思い出をつくるきっかけになったり──という機会を創出していけたらと思ったんです」(八木さん)。
さらに「JRグループはもちろん、民営鉄道や鉄道に関わる仕事に携わる方々も含め、記念の1年を同じ思いで盛り上げていきたい」(東日本旅客鉄道 グループ経営戦略本部 谷口理沙さん)という考えから、各社で使用できる鉄道開業150年のロゴマークも制作した。



こちらは中古品です。多少の傷や汚れがありますのでご理解の上でのご購入お願いします。
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1. International Shipping

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After receiving and inspecting the goods, if you have any questions, please contact Alfred 24 customer service staff within 48 hours after receipt, and let Alfred 24 make a decision. letao will try its best to provide relevant information to assist members in processing. The following are reminders:

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The following are product types that are not eligible for compensation by Alfred 24:
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▲The recipient’s address is incorrect or invalid
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▲Any unpredictable or force majeure factors
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