loading.gif
Notes
Login Sign Up shopping cart English
Watchlist
Compare
Cart
Add to Cart
Buy Now
不変のマーケティング 神田昌典/著
Price
979円
(Tax included)
RM26.04
Quantity
-
1
+
Watchlist
Add to Cart
Buy Now
Japanese cross-border products shipped directly from Japanese sellers
Payment
Seller Rating
100% Total Reviews(593)
Condition
傷や汚れあり
Shipping
Free Japan Shipping
Shipping Method
おてがる配送(日本郵便)
Tracking Number
Available
JDirectItems Fleamarket fraud is frequent, the platform cannot handle complaints and returns, please confirm product description and quantity before purchasing, and be cautious when buying high-value items.
Notice

不変のマーケティング 神田昌典/著

表紙見開きに前の所有者宛の著書のサインあり。その他古本として並程度の使用感ありますが、読むのに支障ありません。 【注意】 他サイトにも出品中ですので購入前に在庫状況の確認をお願いします。 「不変のマーケティング」 神田 昌典 定価: ¥ 1600 #神田昌典 #神田_昌典 #本 #社会/経営 ●マーケティングの落とし穴 ネット、SNS全盛の時代、 お客様の集客も商品の購買も大きく変化しました。 多くの会社が日夜、知恵を絞り、 めまぐるしく変わるアルゴリズムに対応しようと頭を悩ませています。 実はそこに“大きな落とし穴"があります。 集客が上がらない、商品が売れないのだとしたら、 その原因は「根本的なお客様集め」の仕組みにあるからです。 それさえ解消できれば、目の前にいるお客様に確実にリーチできます。 その方法とは、実は“アナログ"のマーケティングにあったのです。 ●幻の原稿がついに書籍化 この本は、幻とされる「顧客獲得実践会ニュースレター」の中から、 マーケティングに関する選りすぐりの解説&事例を抽出。 今だからこそ必要な「不変」の原則をまとめたもの。 では、なぜネット全盛の今、10年以上前の原稿が本となって登場したのか? それには、著者自身がこう述べています。 「売上を手っ取り早く上げたいなら、デジタルがもっとも効率がいい。 夏の最中にも、汗をかかずに、 コンピュータ画面上の変わっていく数字を眺めるだけでいい。 それに比べ、アナログは、実に効率が悪い。 雪の降る中でも、チラシを1枚1枚配りに行く。 ドアベルを鳴らせば、犬に吠えられるし、 電話をかければ、ガチャンと切られる。 ライバル会社からの嫌がらせ、理不尽な顧客のクレーム。 そんな冷や汗の連続の果てに、顧客に喜んでいただいたときの笑顔……。 その一連のプロセスを体験したものが積み重ねてきたメソッドは、 はっきり申し上げて、『不変』だ。 ビッグデータ時代がこようと、 そこには人間の営みを身体に刻み込んできた、本質的な強みがある」 時が経てば経つほど、効果を発揮するノウハウの塊。 記憶喪失になっても覚えていたいマーケティングの原則。 これらがドンと詰まった1冊です。

You are not logged in, please log in first to ask your question.

Item Amount

JPY

Consumption Tax(10%)

None

Estimated Local Shipping

JPY

Estimated Weight

kg

Estimated Size

Length(L)
cm
Width(W)
cm
Height(H)
cm

Payment Method

Calculation Result

While proxy bidding and purchasing services are convenient, overseas shopping carries certain risks. To reduce these risks, please read the following information carefully.
1. International Shipping
EMS: If the product status is not confirmed more than two days after arrival in Malaysia, a complaint case will be initiated and the issue cannot be reported to the seller.
2. After Receiving the Product

Please confirm and check the product as soon as possible, including specifications, quantity, accessories, and product description.

If you encounter any issues, please refer to the following examples:

Important Notes:
  • If the seller is unwilling to ship overseas or is unaware that the product will be shipped overseas, any international shipping costs incurred for returns or exchanges must be borne by the member. Please refer to the postal service EMS e-Express fee inquiry. For alcoholic beverages or items affecting flight safety, postal service cannot be used and must be sent via DHL back to Japan.
  • During the complaint handling period, please keep the complete product outer packaging (including shipping label information), and do not repair or alter the original condition. Any changes will make the case unable to be processed.
3. After Checking the Product

After receiving and inspecting the product, if you have any questions, it is recommended to report to Letao within 2 hours. Here are the reminders:

  • Please do not open, use, or repair the received product by yourself, and be sure to keep the original outer packaging to facilitate subsequent processing and avoid situations where the seller is unwilling to handle due to product alterations.
  • You can call customer service, who will leave you a message and ask you to provide the following information:

    "Hello, Product ID: __________________ issue, we will first create a complaint case for you, but we need you to provide 2-3 clear photos of the product issue, including product issue photos, product packaging photos, shipping details slip, and outer box photos. Please send them to service@letao.my and inform us of your desired resolution method (failure to provide will prevent subsequent processing). After sending the email, please notify us in the customer service message, and we will confirm with the seller as soon as possible. After processing, if there are any related questions, we will contact you again. Thank you for your cooperation. Thank you."

    Please provide:
    1. "Product Number"
    2. "Packing Slip" photo (if any)
    3. Outer box photos (including inner and outer packaging)
    4. Product photos (since we are not professionals selling this product, please attach relevant explanations outside the image to help us confirm with the seller)
Important Notes:
  • The photo background must not contain Chinese characters or Chinese products.
  • Please keep the complete product outer packaging (including shipping label information), and do not repair or alter the original condition. Any changes will make the case unable to be processed.
  • Please provide the relevant information within 48 hours to avoid missing the golden time for reporting, which may result in inability to process.
  • Since 99% of Japanese sellers are unwilling to and unaware that products will be shipped overseas, if the seller is willing to handle the issue, the product must be sent back to Japan, and the international shipping costs incurred must be borne by the member. Letao will send the product back to Japan via EMS.
  • Since the product is purchased from overseas, when issues occur, it takes approximately one to two weeks to complete the relevant processing procedures. Please note that you can check the approximate cost at the post office's EMS service.
4. Frequently Asked Questions
  • Authenticity Issues: If antiques or branded items are found to be counterfeit after receipt, clear photos showing the differences between genuine and counterfeit products are required. If relevant proof cannot be provided, we can assist in finding a third-party official organization for luxury goods authentication service.
  • Iron Kettle Leakage: For antique iron kettles with leakage, clear photos of the leaking area must be provided.
  • Shipping Damage: If the product is damaged during international shipping (to pickup point), photos of the package's outer box and clear photos of the damaged outer box must be provided.
Customer service hours:
  • Monday to Friday 10:00-18:00
Customer service hotline:
Customer Service Email: service@letao.my